Privacy Policy

We are very pleased that you have shown interest in our center. Data protection has a particularly high priority for the management of Maharishi Lake Orta Ayurveda Center. The use of the Internet pages is Centro Ayurveda Maharishi Lago d’Orta is possible without any indication of personal data; If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as a data subject’s name, address, e-mail address, or telephone number must always be in line with the General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable Maharishi Ayurveda Center Lake Orta. Through this data protection statement, our company wishes to inform the general public about the nature, scope, and purpose of the personal data we collect, use, and process. In addition, data subjects are informed through this data protection statement of the rights to which they are entitled.

As the controller, The Maharishi Lake Orta Ayurveda Center has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions may in principle have security gaps, so absolute protection may not be guaranteed. For this reason, any data subject is free to transfer personal data to us by alternative means, such as by telephone.

  • Definitions

The data protection statement Maharishi Lake Orta Ayurveda Center is based on the terms used by the European legislature for the adoption of the General Data Protection Regulation (GDPR). Our data protection statement should be readable and understandable to the general public as well as to our customers and business partners. To ensure this, we would first like to explain the terminology used.

In this data protection statement, we use the following terms, among others:

  • (a) Personal data

Personal data means any information relating to an identified or identifiable natural person (“data subject”). An identifiable natural person is one who can be identified, directly or indirectly, particularly by reference to an identifier such as a name, identification number, location data, online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social appearance of that natural person.

  • (b) Interested

A data subject is an identified or identifiable natural person whose personal data are processed by the data controller.

  • (c) Processing

Processing is any operation or set of operations performed on personal data or personal data sets, including by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation , use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

  • (d) Limitation of treatment

Restriction of processing is the marking of stored personal data with the aim of restricting its processing in the future.

  • (e) Profiling

Profiling is defined as any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to an individual, particularly to analyze or predict aspects concerning that individual’s job performance, economic situation, health , personal preferences, interests, reliability, behavior, location, or movements.

  • (f) Pseudonymization

Pseudonymization is the processing of personal data in such a way that personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is stored separately and is subject to measures to ensure that personal data is not attributed to an identified or identifiable natural person.

  • (g) Controller or controller in charge of processing

Controller or controller controller is the natural or legal person, public authority, department or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for his or her appointment may be provided for by Union or Member State law.

  • (h) Data controller
  • The controller is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller.
  • (i) Recipient

The recipient is a natural or legal person, public authority, agency or other entity, to whom personal data are disclosed, whether a third party or not. However, public authorities that may receive personal data as part of a particular investigation in accordance with Union or Member State law are not considered recipients; the processing of such data by such public authorities must comply with applicable data protection rules according to the purpose of the processing.

  • (j) Third parties

Third party is a natural or legal person, public authority, agency or entity other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

  • (k) Consent

The data subject’s consent is a free, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or clear affirmative action, signifies consent to the processing of personal data relating to him or her.

  • 2. Name and address of the data controller

for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in the member states of the European Union, and other provisions relating to data protection is:

Tommaso Iuliano

Lake Orta Maharishi Ayurveda Center.Lake Orta Maharishi Ayurveda Center.

Registered office: La Nuova Terra Association

Location Mirabello 28010 Ameno (NO), Italy

C.F. and P.I. 02195500034

info@ayurveda-maharishi.net

www.ayurveda-maharishi.net

cell. +39 3386920706

  • 3. Cookies

Maharishi Lake Orta Ayurveda Center Internet pages.

Maharishi Lake Orta Ayurveda Center

Registered office: La Nuova Terra Association

Location Mirabello 28010 Ameno (NO), Italy

C.F. and P.I. 02195500034

info@ayurveda-maharishi.net

www.ayurveda-maharishi.net

cell. +39 3386920706

Cookies are text files that are stored in a computer system via an Internet browser.

Many Internet sites and servers use cookies. Many cookies contain a so-called ID cookie. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows Internet sites and servers visited to differentiate the individual data subject’s browser from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified using the unique ID of the cookie.

Through the use of cookies Maharishi Lake Orta Ayurveda Center can provide users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, information and offers on our website can be optimized with the user in mind. Cookies allow us, as mentioned earlier, to recognize users of our website. The purpose of this recognition is to make it easier for users to use our website. The Web site user using cookies, for example, is not required to enter login information each time the Web site is accessed, as this is taken over by the Web site and the cookie is then stored on the user’s computer system. Another example is a shopping cart cookie in an online store. The online store remembers the items a customer has placed in the virtual shopping cart via a cookie.

The data subject may, at any time, prevent the setting of cookies via our website by means of a corresponding setting of the Internet browser used and may then permanently deny the setting of cookies. In addition, cookies already set can be deleted at any time using an Internet browser or other software programs. This is possible in all popular Internet browsers. If the person disables the cookie setting in the Internet browser being used, not all functions of our Web site may be fully usable.

  • 4. Data collection and general information

The Maharishi Lake Orta Ayurveda Center website collects a variety of data and general information when a data subject or automated system calls up the website. This data and general information is stored in the server’s log files. The following may be collected: (1) the types of browsers and versions used, (2) the operating system used by the access system, (3) the Web site from which an access system reaches our Web site (so-called referrers), (4) the sub -website, (5) the date and time of access to the Internet site, (6) an Internet protocol address (IP address), (7) the Internet service provider of the access system, and (8) any other similar data and information that may be used in the event of attacks on our computer systems.

When using this data and general information, Maharishi Ayurveda Center Lake Orta

Does not draw conclusions about the person concerned. Rather, this information is necessary to (1) properly deliver the content of our Web site, (2) optimize the content of our Web site and its advertising, (3) ensure the long-term viability of our computer systems and Web site technology, and (4) provide law enforcement authorities with the information needed for prosecution in the event of a cyber attack. Therefore, Maharishi Lake Orta Ayurveda Center statistically analyzes anonymously collected data and information, with the aim of increasing our company’s data protection and data security and ensuring an optimal level of protection for processed personal data. Anonymous data from server log files are stored separately from any personal data provided by a data subject.

  • 5. Subscription to our newsletters

On the website www.Ayurveda-Maharishi.net users have the opportunity to subscribe to our company’s newsletter. The input mask used for this purpose determines what personal data is transmitted, as well as when the newsletter is ordered by the controller.

Maharishi Lake Orta Ayurveda Center regularly informs its clients and business partners through a newsletter about company offerings. The company’s newsletter can be received by the data subject only if (1) the data subject has a valid e-mail address and (2) the data subject registers to receive the newsletter. A confirmation e-mail will be sent to the e-mail address registered by a first-time data subject for sending the newsletter, for legal reasons, in the double opt-in procedure. This confirmation e-mail is used to prove whether the owner of the e-mail address as a data subject is authorized to receive the newsletter.

During newsletter registration, we also store the IP address of the computer system assigned by the Internet service provider (ISP) and used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary to understand the (possible) misuse of a data subject’s e-mail address at a later date, and thus serves the purpose of the data controller’s legal protection.

Personal data collected as part of a newsletter registration will be used only to send our newsletter. In addition, newsletter subscribers may be informed by e-mail, provided that this is necessary for the operation of the newsletter service or a registration in question, as might be the case in the event of changes to the newsletter offer, or in the event of a change in technical circumstances. There is no transfer of personal data collected by the newsletter service to third parties. Subscription to our newsletter can be revoked by the person concerned at any time. Consent to the storage of personal data, given by the data subject for the purpose of sending the newsletter, can be revoked at any time. For the purpose of withdrawing consent, a corresponding link is found in each newsletter. You can also unsubscribe from the newsletter at any time directly on the controller’s website or notify the controller in a different way.

  • 6. Newsletter-Tracking

The Maharishi Lake Orta Ayurveda Center newsletter contains so-called tracking pixels. A tracking pixel is a thumbnail image embedded in such e-mail messages, which are sent in HTML format to enable logging and log file analysis. This allows statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, Maharishi Lake Orta Ayurveda Center can see if and when an email was opened by a data subject and which links in the email were retrieved by data subjects.

Such personal data collected in the tracking pixels contained in newsletters are stored and analyzed by the data controller in order to optimize newsletter delivery, as well as to even better tailor the content of future newsletters to the interests of the data subject. These personal data will not be given to third parties. Data subjects have the right at any time to revoke the respective separate statement of consent issued through the double-opt-in procedure. After a revocation, these personal data will be deleted by the controller. Maharishi Lake Orta Ayurveda Center automatically considers a withdrawal from receiving the newsletter as a revocation.

  • 7. Routine deletion and blocking of personal data

The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or to the extent permitted by the European legislator or other legislators in laws or regulations to which the controller is subject.

If the storage purpose is not applicable or if a storage period prescribed by the European legislature or other relevant legislature expires, personal data are routinely blocked or deleted in accordance with legal requirements.

  • 8. Rights of the data subject
  • (a) Right of confirmation

Every data subject has the right conferred by the European legislator to obtain from the controller confirmation of whether or not personal data concerning him or her are being processed. If a data subject wishes to make use of this right of confirmation, he or she may, at any time, contact any employee of the controller.

  • (b) Right of access

Every data subject has the right conferred by the European legislator to obtain from the controller free information about his or her stored personal data at any time and a copy of that information. In addition, European directives and regulations grant the data subject access to the following information:

  • the purposes of processing;
  • the categories of personal data in question;
  • The recipients or categories of recipients to whom personal data have been or will be disclosed, particularly recipients in third countries or international organizations;
  • where possible, the expected period for which personal data will be retained or, if not possible, the criteria used to determine this period;
  • the existence of the right to request from the data controller the rectification or erasure of personal data or the restriction of processing of personal data concerning him or her or to object to such processing;
  • The existence of the right to file a complaint with a supervisory authority;
  • if personal data are not collected from the data subject, any available information about their source;
  • the existence of automated decision-making processes, including profiling, as referred to in Article 22(1) and (4) of the GDPR and, at least in such cases, meaningful information about the logic involved, as well as the importance and expected consequences of such processing for the data subject.

In addition, the data subject has the right to obtain information regarding the transfer of personal data to a third country or international organization. In such a case, the data subject has the right to be informed of the existence of adequate safeguards relating to the transfer.

If a data subject wishes to make use of this right of access, he or she may, at any time, contact any employee of the controller.

  • (c) Right of rectification

Every data subject has the right, conferred by the European legislator, to obtain from the controller without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject has the right to obtain the integration of incomplete personal data, including by providing a supplementary statement.

If a data subject wishes to exercise this right of rectification, he or she may, at any time, contact any employee of the controller.

  • (d) Right to erasure (right to be forgotten).

Every data subject has the right, conferred by the European legislature, to obtain from the data controller the erasure of personal data concerning him or her without undue delay, and the data controller has the obligation to erase personal data without undue delay if one of the following grounds exists, provided that the processing is not necessary:

  • personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
  • The data subject withdraws the consent on which the processing is based pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, and if there is no other legal basis for the processing.
  • The data subject objects to processing under Article 21(1) of the GDPR and there is no overriding legitimate reason for processing, or objects to processing under Article 21(2) of the GDPR.
  • Personal data were processed unlawfully.
  • Personal data must be deleted in order to comply with a legal obligation under Union or Member State law to which the controller is subject.
  • Personal data were collected in connection with the provision of information society services referred to in Article 8(1) of the GDPR.

If any of the above reasons apply and the data subject wishes to request the deletion of personal data stored by him or her, he or she may, at any time, contact any employee of the data controller. An employee of Maharishi Lake Orta Ayurveda Center will promptly ensure that the cancellation request is honored immediately.

Where the controller has made personal data public and is obliged under Article 17(1) to erase personal data, the controller, taking into account available technology and the costs of implementation, shall take reasonable measures, including technical measures, to inform other controllers who process personal data whose erasure has been requested by the data subject from such controllers of any link to, or copy or replication of, such personal data, to the extent that the processing is not required. An employee of The Maharishi Ayurveda Center Lake Orta. Will prepare the necessary measures in individual cases.

  • (e) Right to limitation of processing

Every data subject has the right, conferred by the European legislator, to obtain from the controller the restriction of processing if one of the following conditions applies:

  • The accuracy of personal data is contested by the data subject, for a period allow the data controller to verify the accuracy of personal data.
  • The processing is unlawful and the data subject objects to the deletion of personal data and instead requests the restriction of their use.
  • The controller no longer needs the personal data for processing purposes, but they are required by the data subject for the establishment, exercise or defense of legal claims.
  • The data subject objected to the processing under Article 21(1) of the GDPR pending verification as to whether the data controller’s legitimate grounds prevail over those of the data subject.

If any of the above conditions are met and the data subject wishes to request the restriction of the processing of personal data stored by Maharishi Lake Orta Ayurveda Center may at any time contact any employee of the controller. The employee of Maharishi Lake Orta Ayurveda Center will provide the restriction of treatment.

  • (f) Right to data portability

Every data subject has the right, conferred by the European legislature, to receive personal data concerning him or her, provided to a data controller, in a structured, commonly used, machine-readable format. He or she has the right to transmit such data to another controller without hindrance from the controller to whom the personal data were provided, provided that the processing is based on consent within the meaning of Article 6(1)(b) (a), of the GDPR or Article 9(2)(a) of the GDPR. (a), of the GDPR, or on a contract under Article 6(1)(a) of the GDPR. (b), of the GDPR, and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in connection with the exercise of official authority vested in the controller.

In addition, when exercising his or her right to data portability under Article 20(1) of the GDPR, the data subject has the right to obtain the direct transmission of personal data from one controller to another, where technically feasible and when this is not possible. Negatively influence the rights and freedoms of others.

To assert the right to data portability, the data subject may at any time contact any employee of Maharishi Ayurveda Center Lake Orta

  • (g) Right of opposition

Every data subject has the right conferred by the European legislator to object, on grounds relating to his or her particular situation, at any time, to the processing of personal data concerning him or her, which is based on the points (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these provisions.

Centro Ayurveda Maharishi Lago d’Orta will no longer process personal data in case of opposition, unless we can demonstrate compelling legitimate grounds for processing that override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defense of legal claims .

If Maharishi Ayurveda Center Lago d’Orta processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data concerning him or her for such marketing. This applies to profiling insofar as it is related to such direct marketing. If the data subject objects to Centro Ayurveda Maharishi Lago d’Orta processing for direct marketing purposes, Centro Ayurveda Maharishi Lago d’Orta will no longer process personal data for such purposes.

In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to the processing of personal data concerning him or her by Maharishi Ayurveda Center Lago d’Orta for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of an activity carried out for reasons of public interest.

To exercise the right to object, the data subject may contact the person in charge of the center, n addition, the data subject is free in the context of the use of information society services and, by way of derogation from Directive 2002/58 / EC, to exercise their right to object by automated means using specific techniques.

  • (h) Automated decision-making related to natural persons, including profiling

Every data subject has the right, conferred by the European legislature, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or in a similarly significant way affects him or her, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and a data controller or (2) is not authorized by the law of the Union or the Member State to which the data controller is subject and which also provides for appropriate measures to safeguard the data subject’s rights, freedoms and legitimate interests, or (3) is not based on the data subject’s explicit consent.

If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and a data controller, or (2) is based on the explicit consent of the data subject,Maharishi Ayurveda Maharishi Lago d’Orta Center shall implement appropriate measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention by the data controller, to express his or her point of view, and to contest the decision.

If the data subject wishes to exercise his/her rights regarding automated individual decision-making, he/she may, at any time, contact the person in charge of Maharishi Lake Orta Ayurveda Center .

Right to revoke data protection consent

Every data subject has the right granted by the European legislature to revoke his or her consent to the processing of his or her personal data at any time.

If the data subject wishes to exercise the right to withdraw consent, he or she may, at any time, contact the person in charge of Maharishi Ayurveda Center Lake Orta

  • 9. Data protection for applications and application procedures.

The data controller collects and processes applicants’ personal data for the purpose of processing the application process. Processing may also be done electronically. This is particularly the case if an applicant sends the corresponding application documents via e-mail or via a web form on the website to the controller. If the data controller concludes an employment contract with an applicant, the data provided will be retained for the purpose of processing the employment relationship in accordance with legal requirements. If no employment contract is concluded with the applicant by the controller, the application documents are automatically deleted two months after the notification of the rejection decision, provided that no other legitimate interest of the controller opposes the deletion. Another legitimate interest in this relationship is, for example, the burden of proof in a proceeding under the General Equal Treatment Act (AGG).

  • 10. Data protection provisions regarding the application and use of Facebook

On this website, the data controller has integrated components of the company Facebook. Facebook is a social network.

A social network is a place for social gatherings on the Internet, an online community, which usually allows users to communicate with each other and interact in a virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or business information. Facebook allows social network users to include the creation of private profiles, upload photos and network via friend requests.

Facebook’s operating company is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, United States. If a person lives outside the United States or Canada, the data controller is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

With each call to one of the individual pages of this Internet Web site, which is managed by the controller and in which a Facebook component (Facebook plug-in) has been integrated, the Web browser on the computer system of the person concerned is automatically requested to download the display of the corresponding Facebook component from Facebook via the Facebook component. An overview of all Facebook plug-ins can be accessed at https://developers.facebook.com/docs/plugins/. In the course of this technical procedure, Facebook learns which specific subsite of our Web site was visited by the data subject.

If the data subject is logged into Facebook at the same time, Facebook detects on each call to our website by the data subject, and for the duration of the data subject’s stay on our website, which specific sub-site of our Internet page was visited by the data subject. This information is collected through the Facebook component and associated with the data subject’s respective Facebook account. If the data subject clicks one of the Facebook buttons embedded in our website, such as the “Like” button, or if the data subject submits a comment, Facebook matches this information to the data subject’s personal Facebook user account and stores the personal data.

Facebook always receives, via the Facebook component, information about a data subject’s visit to our Web site whenever the data subject is simultaneously connected to Facebook during the period of the call to our Web site. This occurs whether or not the data subject clicks on the Facebook component. If such transmission of information to Facebook is undesirable for the data subject, he or she can prevent it by logging out of his or her Facebook account before a call is made to our website.

Facebook’s published data protection guideline, available at https://facebook.com/about/privacy/, provides information on Facebook’s collection, processing and use of personal data. In addition, it is explained what setting options Facebook offers to protect the privacy of the data subject. In addition, several configuration options are available to enable the elimination of data transmission to Facebook. These applications can be used by the data subject to eliminate a data transmission to Facebook.

  • 11. Data protection provisions regarding the application and use of Google AdSense

On this Web site, the controller has integrated Google AdSense. Google AdSense is an online service that enables the placement of advertisements on third-party sites. Google AdSense relies on an algorithm that selects ads displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows targeting based on Internet user interests, which is implemented by generating individual user profiles.

The operating company for Google’s AdSense component is Alphabet Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.

The purpose of Google’s AdSense component is the integration of advertisements on our website. Google AdSense places a cookie on the data subject’s computer system. The definition of a cookie is explained above. By setting the cookie, Alphabet Inc. is enabled to analyze the usage of our website. With each call to one of the individual pages of this website, which is operated by the controller and in which a Google AdSense Component is integrated, the Internet browser on the data subject’s computer system will automatically send data through the Google AdSense Component for the purpose of online advertising and commission settlement to Alphabet Inc. In the course of this technical procedure, the company Alphabet Inc. acquires knowledge of personal data, such as the data subject’s IP address, which serves Alphabet Inc., among other things, to understand the origin of visitors and clicks and subsequently create commission settlements.

The data subject may, as stated above, prevent the setting of cookies through our Web site at any time by a corresponding adjustment of the Web browser used and then permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Alphabet Inc. To set a cookie on the data subject’s computer system. In addition, the cookies already in use by Alphabet Inc. can be deleted at any time through a web browser or other software program.

In addition, Google AdSense also uses so-called tracking pixels. A tracking pixel is a thumbnail image embedded in Web pages to enable the recording of a log file and an analysis of the log file through which statistical analysis can be performed. Based on the embedded tracking pixels, Alphabet Inc. is able to determine if and when a Web site was opened by a data subject and which links were clicked by the data subject. Tracking pixels are used, among other things, to analyze the flow of visitors to a website.

Through Google AdSense, personal data and information, which also includes IP address and is necessary for the collection and accounting of displayed ads, is transmitted to Alphabet Inc. In the United States of America. This personal data will be stored and processed in the United States of America. The Alphabet Inc. may disclose personal data collected through this technical procedure to third parties.

Google AdSense is further explained at the following link https://www.google.com/intl/en/adsense/start/.

  • 12. Data protection provisions regarding the application and use of Google Analytics (with anonymization function)

On this website, the data controller has integrated the Google Analytics component (with the anonymization function). Google Analytics is a web analytics service. Web data analysis is the collection, collation, and analysis of data on the behavior of visitors to Web sites. A web analytics service collects, among other things, data about the website a person came from (the so-called referrer), which subpages were visited, or how often and for what duration a subpage was viewed. Web data analysis is mainly used for optimizing a Web site and performing a cost-benefit analysis of Internet advertising.

The operator of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.

For web analysis using Google Analytics, the owner uses the application “_gat. _anonymizeIp “. Through this application, the IP address of the data subject’s Internet connection is shortened by Google and anonymized when accessing our Web sites from a member state of the European Union or another contracting state to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze traffic on our website. Google uses the data and information collected, among other things, to evaluate the use of our Web site and to provide online reports, which show activity on our Web sites and to provide other services related to the use of our Internet site for us.

Google Analytics places a cookie on the data subject’s computer system. The definition of cookies is explained above. By setting the cookie, Google is enabled to analyze the usage of our website. With each call to one of the individual pages of this website, which is managed by the controller and in which a Google Analytics Component has been integrated, the Internet browser on the data subject’s computer system will automatically send data through the Google Analytics Component for the purpose of online advertising and commission settlement to Google. In the course of this technical procedure, the Google enterprise acquires knowledge of personal information, such as the IP address of the data subject, which serves Google, among other things, to understand the origin of visitors and clicks and subsequently create commission agreements.

The cookie is used to store personal information, such as the time of access, the place from which access was made, and the frequency of visits to our Web site by the data subject. On each visit to our website, such personal data, including the IP address of the Internet access used by the data subject, will be transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may transfer this personal data collected through the technical procedure to third parties.

The data subject may, as stated above, prevent the setting of cookies through our Web site at any time by a corresponding adjustment of the Web browser used and then permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google Analytics from setting a cookie on the data subject’s computer system. In addition, cookies already in use by Google Analytics can be deleted at any time via a web browser or other software program.

In addition, the data subject has the opportunity to object to a collection of data generated by Google Analytics, which is related to the use of this website, as well as to the processing of these data by Google and the ability to preclude such . To do so, the person must download a browser add-on at the link https://tools.google.com/dlpage/gaoptout and install it. This browser add-on tells Google Analytics via JavaScript that data and information about Internet page visits may not be transmitted to Google Analytics. The installation of browser add-ons is considered an objection by Google. If the data subject’s computer system is subsequently deleted, formatted, or newly installed, the data subject must reinstall browser add-ons to disable Google Analytics. If the browser add-on has been uninstalled by the data subject or any other person traceable to his or her sphere of responsibility, or is disabled, reinstallation or reactivation of browser add-ons can be performed.

Additional information and applicable Google data protection provisions can be retrieved under https://www.google.com/intl/en/policies/privacy/ and under http://www.google.com/analytics/terms/us. html. Google Analytics is further explained at the following Link https://www.google.com/analytics/.

  • 13. Data protection provisions regarding the application and use of Google Remarketing

On this website, the data controller has integrated Google Remarketing services. Google Remarketing is a feature of Google AdWords, which allows a company to show advertisements to Internet users who have previously resided on the company’s Internet site. Google Remarketing integration then allows a company to create user-based advertising and then show relevant ads to interested Internet users.

The operating company for Google remarketing services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.

The purpose of Google remarketing is the placement of interest-relevant advertising. Google remarketing allows us to display ads on the Google network or other Web sites, which are based on individual needs and match the interests of Internet users.

Google Remarketing sets a cookie on the data subject’s computer system. The definition of cookies is explained above. By setting the cookie, Google allows recognition of the visitor to our Web site if it calls up consecutive Web pages, which are also part of Google’s advertising network. Each time a call is made to an Internet site where the service has been integrated by Google Remarketing, the data subject’s web browser automatically identifies itself to Google. In the course of this technical procedure, Google receives personal information, such as the user’s IP address or browsing behavior, which Google uses, among other things, for the insertion of relevant interest advertisements.

The cookie is used to store personal information, such as the Internet pages visited by the data subject. Whenever we visit our Internet pages, personal data, including the IP address of the Internet access used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may transfer this personal data collected through the technical procedure to third parties.

The data subject may, as stated above, prevent the setting of cookies through our Web site at any time by a corresponding adjustment of the Web browser used and then permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google from setting a cookie on the data subject’s computer system. In addition, cookies already in use by Google can be deleted at any time via a web browser or other software program.

In addition, the data subject has the option to object to Google’s interest-based advertising. To do so, the data subject must call up the link to www.google.de/settings/ads and make the desired settings on each Internet browser used by the data subject.

More information and Google’s actual data protection provisions can be retrieved at https://www.google.com/intl/en/policies/privacy/.

  • 14. Data protection provisions regarding the application and use of Google-AdWords

On this Web site, the controller has integrated Google AdWords. Google AdWords is an Internet advertising service that allows advertisers to place ads in Google’s search engine results and Google’s advertising network. Google AdWords allows an advertiser to pre-define specific keywords with the help of which an ad is displayed in Google search results only when the user uses the search engine to retrieve a relevant keyword search result. In Google’s advertising network, ads are distributed to relevant Web pages using an automatic algorithm, taking into account previously defined keywords.

The operating company for Google AdWords is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, UNITED STATES.

The purpose of Google AdWords is to promote our Web site by including relevant advertisements on third-party Web sites and in Google search engine results and placing third-party advertisements on our Web site.

If a data subject reaches our Web site via a Google ad, a conversion cookie is stored on the data subject’s computer system via Google. The definition of cookies is explained above. A conversion cookie loses its validity after 30 days and is not used to identify the data subject. If the cookie has not expired, the conversion cookie is used to check whether certain subpages, such as the shopping cart from an online store system, have been retrieved on our website. Through the conversion cookie, both Google and the controller can understand whether a person who reached an AdWords ad on our Web site generated sales, i.e., made or cancelled a sale of goods.

The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. These visit statistics are used to determine the total number of users who were served through AdWords ads to ascertain the success or failure of each AdWords ad and to optimize our AdWords ads in the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify you.

The conversion cookie stores personal information, such as the Internet pages visited by the data subject. Whenever we visit our Internet pages, personal data, including the IP address of the Internet access used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may transfer this personal data collected through the technical procedure to third parties.

The data subject may, at any time, prevent the setting of cookies from our Web site, as indicated above, by a corresponding setting of the Internet browser used and then permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a conversion cookie on the data subject’s computer system. In addition, a cookie set by Google AdWords can be deleted at any time via the Internet browser or other software programs.

The data subject has the opportunity to object to Google’s interest-based advertising. Therefore, the data subject must access from each of the browsers in use the link www.google.de/settings/ads and set the desired settings.

More information and the applicable Google data protection provisions can be retrieved at https://www.google.com/intl/en/policies/privacy/.

  • 15. Legal basis for processing

Art. 6 (1) lit. a GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, such as when the processing operations are necessary for the supply of goods or to provide any other service, the processing is under Article 6(1) lit. b GDPR. The same applies to processing operations necessary for the execution of pre-contractual measures, for example, in the case of requests related to our products or services. Our company is subject to a legal obligation to process personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6 (1) lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor was injured on our farm and his or her name, age, health insurance information, or other vital information had to be transmitted to a doctor, hospital, or other third party. So the treatment would be based on Art. 6 (1) lit. d GDPR. Finally, processing operations could be based on Article 6(1) lit. f GDPR. This legal basis is used for processing operations that are not covered by any of the above legal grounds, if the processing is necessary for the purposes of the legitimate interests pursued by our company or a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject that require the protection of personal data. Such processing operations are particularly permitted because they were expressly mentioned by the European legislature. It held that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47 sentence 2 GDPR).

  • 16. The legitimate interests pursued by the controller or third parties

Where the processing of personal data is based on Article 6.1 lit. For GDPR, our legitimate interest is to carry out our business for the welfare of all our employees and shareholders.

  • 17. Expected period

of retention of personal data The criterion used to determine the period of retention of personal data is the respective retention period by law. After the expiration of this period, the corresponding data are routinely deleted, provided that they are no longer needed for contract fulfillment or contract initiation.

  • 18. Provision of personal data as a legal or contractual requirement; Requirement necessary to enter into a contract; Obligation of the data subject to provide personal data; Possible consequences of failure to provide such data provision. It should be noted that personal data are in part required by law (e.g., tax regulations) or may also result from contractual provisions (e.g., contractual partner information). Sometimes it may be necessary to enter into a contract that the data subject provides us with personal data, which must then be processed by us. The data subject is, for example, obliged to provide us with personal data when our company enters into a contract with him or her. Failure to provide personal data would result in the inability to conclude the contract with the person concerned. Before personal information is provided by the data subject, the data subject must contact any employee. The employee shall clarify to the data subject whether the provision of personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide personal data, and the consequences of not providing personal data given.
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